Factors Influencing the Adoption of E-Banking in Somalia

Document Type : Original Article

Authors

• Mohamed Ismail Mohamed ¹
• Yurita Yakimin Abdul Talib ²
• Ahmad Haruna Abubakar ³
• Abdullahi Bala Ado ³

¹ Faculty of Management Science, Mogadishu Somalia, 1SIMAD University, Malaysia

² Tunku Puteri Intan Safinaz School of Accountancy (TISSA), Universiti Utara, Malaysia

³ Faculty of Business and Management Sciences, Universiti Sultan Zainal Abidin, Malaysia

10.22067/ijaaf.2020.62970.0

Abstract

The electronic banking concept has been in practice worldwide, especially in developed nations, compared to developing countries where Somalia is no exception to this trend. The purpose of this study is to identify the factors that determine e-banking adoption in Somalia. Since the introduction of e-banking, several studies have explored diverse e-banking concepts in developing nations. This study identified four main determinants of e-banking adoption, which include internet speed, trust, perceived ease of use, and perceived usefulness. This study's findings show that internet speed, trust, perceived ease of use, and perceived usefulness played a significant role in determining e-banking adoption. The method employed in this study involved primary data through an online survey questionnaire. The study's limitation is basically quantitative research; hence, future research should include other geographical areas such as other Somalia cities, meeting the findings' generalization. This study also suggests that future research should implement a longitudinal study where recurring measurement on respondents is done, thereby understanding the e-banking adoption behavior over time.

Keywords

• Internet speed
• Trust
• Perceive ease of use
• Perceive usefulness
• Technology

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