Document Type : Original Article
Authors
1
Mahsa Esmaeili Master of Business Administration, Finance, Department of Economics, Management and Accounting, University of Tabriz, Tabriz, Iran, (mahsa.esmaeili24@gmail.com)
2
Associate Professor. Department of Accounting, Faculty of Economic Management and Accounting, University of Tabriz, Tabriz, Iran (fazlzadeh@tabrizu.ac.ir)
3
Assistant Professor, Department of Economics, Management and Accounting, University of Tabriz, Tabriz, Iran (V.ahmadian@tabrizu.ac.ir)
4
Assistant Professor, Department of Economics, Management and Accounting, University of Tabriz, Tabriz, Iran (sajad.nagdi@yahoo.com)
10.22067/ijaaf.2024.86251.1435
Abstract
In today's rapidly advancing economic and technological landscape, the importance of ethical considerations in individual decision-making has gained unprecedented attention. Certain businesses, such as participatory budgeting and financial consulting, emphasize the significance of ethical decision-making due to the absolute authority held by one party in a transaction as the principal decision-maker. The aim of this research is to investigate the extent to which individuals' guilt aversion influences their financial behavior, while taking into account their ethical ideologies. The study population comprises undergraduate students at the University of Tabriz. Sample selection was conducted through a random method, with a total of 52 participants. The sample was divided into two groups: dictators and receivers, their behavior being studied in a laboratory environment. A combination of active observation and questionnaire methods were employed to collect data. The results of hypothesis testing suggest that guilt aversion does not have a significant impact on individuals' financial behavior, but ethical ideologies moderate the relationship between guilt aversion and financial behavior.
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